Asda Finance

Brand Warriors: Corporate Leaders Share Their Winning Strategies

Key terms for this product: Hardcover | ABIS_BOOK

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Private Label Brands at ASDA: Why Supermarket Retailers Should Understand Consumer Behaviour

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 69%, Anglia Ruskin University (Ashcroft International Business School), 12 entries in the bibliography, language: English, abstract: A thorough understanding of consumer behaviour, ‘to know and understand the consumer so well that the product or service fits him’ (Drucker n.d. cited in Kotler 2003) precedes the marketing activities of all consumer-oriented organisations. The aim of this paper is to explain, with reference to associated theoretical models, why consumer behaviour is important to supermarket retailers and how it can be influenced. To put theory into context, I have selected the UK food retailer ASDA to demonstrate how responsiveness to consumers is implemented into its food trading strategy to ensure the organisation’s effectiveness.

Key terms for this product: Kindle Edition | ABIS_EBOOKS

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Retail Stole My Life: The Bitter Rants Of A Supermarket Worker

This book dishes the true dirt on working in a supermarket - from the bizarre customers you will meet to the managers you will learn to loathe. Best of all, you can read it for free using the kindle unlimited app for Iphone, Android and Windows. Own your copy today.

Key terms for this product: Kindle Edition | ABIS_EBOOKS

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Asda Magic: The 7 Principles of Building a High Performance Culture

This book charts the turnaround of the Asda business, from the perspective of culture and people. The author discusses 7 principles which businesses can use as practical tools to generate high performance through engagement. This is a business book which uses the technique of story telling to stimulate the reader, and uses case study material to back up the learning. The reader will take away a practical agenda, to improve the performance of any business. It is thought provoking, simple and effective. If you want to engage your people and drive higher levels of performance, this book is for you.

Key terms for this product: Paperback | Grosvenor House Publishing Ltd | ABIS_BOOK

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Asda Money

Key terms for this product: App | Zido Apps | Login to your Asda Credit/Bank Account | MOBILE_APPLICATION

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The Supermarket Workers Survival Guide

Do you work in a supermarket? Have you ever? Perhaps you're just starting on the road to nowhere? Or, perhaps you're just bored and want to see an angry and emotionally scarred supermarket worker rant about the numerous things about their job that annoy them.
Well, this guide is for you. Broken down into 5 sections, summarising five different obstacles that now stand between you and happiness.
1. Your store - 13 areas of any supermarket, from the checkouts to the canteen
2. Your uniform and equipment
3. Your colleagues - 20 of the most annoying type of person you're likely to find yourself working with
4. The Management - Seven different types to watch out for (and mock for having all the charisma of a dead dog)
5. The Customers - 30 of the very worst types, more will be covered in a sequel "Anatomy of a customer" - due out February 2013

Sit back and enjoy, whether you're a supermarket worker, a customer who wants to see waht people really think of you or just someone who enjoys a laugh, this guide may be for you.

Just a forewarning -This book does contain a considerable amount of strong language in places and is certainly not written for those who continue to have faith in the human race. The people discussed in this book do not represent the vast majority of co-workers/customers you will encounter, who will most likely be very pleasant. It's just the bad things in life stand out more, and are usually more entertaining.

Key terms for this product: Kindle Edition | ABIS_EBOOKS

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The "BIG THREE: TESCO, ASDA and SAINSBURY": The Argument reconsidered

THE BIG THREE: TESCO, ASDA AND SAINSBURY,THE ARGUMENT RECONSIDERED is a contemporary issue in mark....

Key terms for this product: Paperback | ABIS_BOOK

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